Key stats and facts
Over 7,000 employees inputted on company values
220,000 messages automatically sent to staff
One new set of corporate values created
The challenge
With a workforce of over 24,000 spread across the UK and multiple sections of the business, Dixons Carphone was finding that its core company values were becoming diluted and lost. The company wanted to redefine their values and find a way to involve all employees in the process; to gather their feedback, input and ideas. They also wanted to maintain the momentum that the project created and find a way to easily communicate with all employees to promote continued awareness and understanding of their new company values.
The solutions
The Bot Platform was able to provide Dixons Carphone with the communication tools needed to gather and collate instant feedback from their employees, which were engaging and easy to use and access.
Click below to explore some of the solutions Dixons Carphone have built using The Bot Platform
- Val the values bot
After initial fact-finding focus groups to help focus their objectives, the company was ready to take the project to the entire company, which is where Val came in.
Val was introduced in two phases; firstly to introduce the initiative and share insights from the focus groups and secondly to collect the thoughts and feedback from their employees.
Key Features:
- Interactive and personalised content, eg. videos from the CEO
- Instant feedback from employees about their personal values at work
- Direct input and ideas from staff about what should be of importance to the organisation
- Centralised database of all responses
- Analysed the patterns and similarities within the feedback collated
- No barriers to input – instant access for all employees, from any device
A year later, Dixons Carphone broadcast a message to all staff to ask for feedback on the new corporate values, to ensure they were still feeling good about the values and to gather thoughts on how they had been integrated into the company and if there was more that could be done.
Business Impact
Val enabled the Dixons Carphone team to give all employees a voice and give their input into defining a brand new set of company values.
- The bot sent a total of 222K messages
- Input from over 7,000 employees
- Hundreds of hours saved for the team that would have been spent explaining the initiative, running the survey, reminding staff to respond and collating responses.
Dixons Carphone now has one new, unified, set of company core values and beliefs that have been shaped by the employees themselves, which has resulted in them being more widely adopted across the whole network, creating a more unified workforce.
