Key stats and facts
100% of event questions answered
20% more event sign ups and attendees
15X more questions asked by staff
The challenge
When a French top tier football club, who have won multiple Coupes de France and Coupes de la Ligue, got in touch with us about wanting to improve their communication processes we were very excited to see what they would create using our platform.
The club is organized into three units: Sports, Corporate (finances, HR, legal, etc) and the Business unit (media, comms, marketing, rev, etc).
In order for the team to succeed and the club to do as well as possible, all these different units need to play together in the most efficient and productive way possible.
The clubs’ Director of Human Resources was looking for a tool to help her automate tasks, improve communication throughout every level within the organization and better connect staff and leadership. They needed a platform that was easy to use at scale, reliable and provided the support she would need.
The solutions
From event communications to connecting staff to leadership, this French football club has created a suite of automated tools using The Bot Platform.
Click below to explore some of the solutions they have built using The Bot Platform
- Afterwork Event
- Ask the Boss
The Afterwork bot was built as an event bot to share information, answer FAQs, and gather event feedback from staff. The HR team saw bots as a solution to excite and motivate staff to come to the event, as well as alleviate pressure on the organising team by automating the mass of questions they usually get asked by staff.
After the event took place, a quick survey was then sent by the bot to everyone in the company, including all their distributed employees. The feedback the club collected from event attendees was then used to improve on the event experience for next year.
The next bot built by the club helped connect and improve communication between leadership and staff. After a recent survey, staff had given feedback and said that they wanted to be able to ask questions in advance in an anonymous setting, rather than having to do it in person during the company meeting.
As such, the club’s HR team built an Ask The Boss bot that allows staff to ask anonymous questions to the CEO and COO that they can then answer during their monthly meeting. These questions are then automatically posted to a private group for the CEO and COO to read and prepare for accordingly before the call.
The bot collects questions from staff both before and during the live broadcast meeting, allowing them to feel like their voices are being heard in a crowd of 120+ people, while removing the fear or embarrassment of asking a question in front of all your peers.
Business impact
After launching the Afterwork Event bot, the team felt the positive impact of a lighter workload and automated event communication process. Previously the club was spending over four hours dedicated to answering questions from staff but thanks to the bot, not only were all the questions automatically answered but she also saw a 20% increase in the number of event sign-ups and attendees.
Thanks to the new anonymized Q&A process that was enabled by the Ask the Boss bot, the club immediately saw a change in the quantity and quality of questions being asked. Previously, only one or two people would be brave enough to ask their questions during the company meetings, and even then the questions were always based on broad subjects.
After launching the bot, the club has seen a 15x increase in the number of questions being asked by staff, as well as far more specific and meaningful questions being asked to the leadership team.
Here's what they have to say
Workplace gives our staff a channel to connect with each other and our leadership team. Bots give people a voice and the freedom to ask the questions they really want to ask.
